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How to Make More Money as a Massage Therapist

Photo of Jeana Naluai Holding Bowl

A lot of people want to know how to make more money as a massage therapist. According to CNBC in 2019, massage therapy is one of the fastest growing jobs in America.

Massage is an affordable form of alternative health care and the benefits range from relaxation to improved immunity and even lowering your blood pressure.

Finances are a form of energy that we need in order to move in this modern world.

So why are many massage therapists struggling to create a profitable business and abundant lifestyle? I recently had this question come in from one of my students:

I’m a massage therapist and naturopath. I’m living in a small rural community. I have taken Lomi and other styles of massage and yet I’m unable to support myself financially. What can I do?

This is part of a larger conversation and I want to share a couple of different perspectives in this video training that will help you to make more money as a massage therapist.

Money Mindset

I hear several little tidbits in the question very clearly. See if you can see it too:

  • “I cannot create abundance in a small community.”
  • “I won’t be able to support myself in a rural area.”
  • “If I get more training or more letters behind my name, I will make more money”

I’ve noticed that many people expect to make more money when they have a bachelor’s degree or have completed some sort of continued education. However, although this may have been true in the past, in today’s economy this is not always the case.

We are not living in that same timing anymore. Now is the time we see that new ideas create wealth and opportunity.

The 40-hour work week is obsolete. Entrepreneurial spirit is on the rise in our communities, in our country and globally as well.

Because of platforms like Facebook and Instagram, we can build a community with people all over the world. It’s a whole new world of possibility!

Knowledge PLUS Life Experience


While it might add value to a certain audience to have academic credentials, it’s more about having something to share. When you focus on a thought called, “I’m not able to support myself” you sabotage your dreams.

You must always hold your desired outcome with a high energetic. Do not focus your energy on why your goals aren’t possible. That will only keep you from achieving it.

Thoughts that make your desires seem impossible are actually keeping your goals out of reach.

Make Money in a Small Community

Maui is a small community and let me tell you what happens in small communities…good news travels fast.

If you have something that’s authentic, something valuable or something new to share with your community, it’s actually easier for your business to grow in a small town!

In a big city, you might be just another fish in the sea. I saw my massage therapy practice grow very quickly because I had something authentic to share. Being on a small island has it’s advantages.

Healing Touch is Priceless

People did not exchange money in the ancient Hawaiian model of wellness. We were exchanging other things. Massage is something special to share that not everyone has.

You can’t purchase healing touch.

No matter what kind of machines or artificial intelligence there are out there, they will never compare to having physical contact with someone who really cares.

You have something valuable to share. Think about what it would mean to create a new opportunity for yourself.

  • Barter for food
  • Trade services with a mechanic when you need your car repaired
  • Offer massage to a tradesman who would LOVE to have a massage after a long day on the construction site.

Be creative! There are multiple ways to fulfill the needs of your household.

Give the Universe Something to Work With

“I can’t support myself financially,” is not a conversation that will serve you. Instead, put your sight on the positive outcome you wish to bring in.

It’s vitally important that every thought that you have is in alignment with your desired outcome.

For example, if you have the thought “even though I’ve taken all these classes, I just can’t support myself” you are telling the universe and all the cells in your body and all of your guidance, that you don’t believe in the possibility of a miracle taking place.

Give the universe something to work with.

Replace the negative thinking with an affirmation. Every day say, “With all of this knowledge that I have, I’m going to be the beacon of light to call in all the people who need the services that I can offer.”

This is a thought process that attracts abundance.

Practice thinking and making statements that are in alignment with the positive outcome you wish to see.

Now, it’s your turn:

What ideas can you share about how you’ve grown your business?

What ideas or affirmations empower you to set a mindset set for creating more abundance?

What creative ways have you bartered or attracted more income to yourself being supported by the healing gifts that you are given?

Share in the comments below. I would love to hear from you all!

With aloha,

image of kumu Jeana Iwalani Naluai 

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